Business Communication for Shanghai Media Group- myassignmenthelp

Question: Discuss about theBusiness Communication for Shanghai Media Group. Answer: Television Shanghai has a number of TV channels which are moderated by the Shanghai Media Group. All television channels are completely owned subsidiary of this medial group. SMG owns total of 15 networks of satellite and cable channels. Channels such as Dragon Television are the main stream channel broadcasted in Chinese. China has 1.115 billion TV viewers showed in its statistical data which comprises of 93% of its total population (Chinachannel.co 2017). Channel Young is another channel which is for the youth of China comprising of 0.5% viewership (Chinachannel.co 2017). DocuTV is a documentary channel with 4% viewership of the entire TV viewer population (Chinachannel.co 2017). Bus Stop Shanghai is an overpopulated city of China. It is a commercial hub with loads of automobiles running on the roads. Public transportation is the main mode of conveyance adopted by the citizens of Shanghai. Recently there has been observed a spike in the number of bus travelers in Shanghai. As per the recoded data of 2005, 25% of the total population of Shanghai used buses for their transportation which has now surged to 39% as per the recent data survey in 2015 (statista.com 2017).This has brought down air pollution to some extent in the city of Shanghai. WeChat The average numbers of WeChat users have significantly increased in recent years. This has increased the flow of money transferred through WeChat in the last year. Average ages of the users have also diversified and the time spent in using WeChat has spiked significantly which has become 66 minutes in a day (Chinatoday.com 2017). WeChat is used for work by 83% of the users. Shanghai has 93% of its users who use WeChat pay for their purchases (Chinatoday.com 2017). Percentage of people who said that they do not carry cash and pay via WeChat is 44.5% (Chinatoday.com 2017). This data was given by Penguin Intelligence (Chinatoday.com 2017). Taobao It is said to be the second choice in terms of online shopping websites available in Shanghai. The current statistics of Taobao denotes it dominance in the Chinese market. It has 529 million monthly users and 149 million mobile users who frequently visit Taobao (chinawhisper.com 2017). 61.7% of the total transactions take place via mobile phones. 70% of the Taobao users are within the age range of 20-30. A Taobao user opens this mobile application 7 times in a day (chinawhisper.co 2017). 10,000 people use the service Taobao Live which amounts to 140 million hours of viewing the streaming videos on the mobile app (chinawhisper.com 2017). Tmall Tmall is the famous shopping website of China which is said to be the third choice after Alibaba who is the leader in the business. Some statistics will show the current status of Tmall and its business in Shanghai. The number of users of Tmall was recorded to be 500 million in 2015 (expodatabase.com 2017). Total number of categories of the products available on Tmall is 3700. At this shopping website people of Shanghai can find 14,500 international brands which comes from 63 countries of the world. 56% of its global sales come from U.S (expodatabase.com 2017). Trade Shows China being the top exporter and importer of fashion apparels hosts more than 10 trade shows which are displayed by beauty contests. Some large scale and famous trade show such as China International Fashion Fair is help twice in a year first in the month of March and second one in October. It hosts 800 local exhibitors and 400 foreign exhibitors and is visited by more than 1 lakh people. Foreign exhibitors come from 10 different countries to showcase their products. Beauty contests are the mode of display of apparels put on by the contestants of the contest. Magazines Readership of magazines in Shanghai is quite intense. A number of magazines are published and circulated in Shanghai one of which is Zhiyin magazine which contains true and emotional stories of marriage life. It has huge monthly circulation of 6.8 million. Major readers of this magazine are undereducated and lonely housewives. Banyutan is second famous magazine based on political news which is published by Chinese Communist Party. About 3.6 million copies of every edition is sold. Qingnian Wenzhai magazine has its contents based on celebrity life stories, quotes, jokes and anecdotes. It has a circulation of 1.5 million per edition. Newspaper Chinese newspapers come in the list of top 100 most read newspapers in the world found out by the survey done by World Association of Newspapers. Reference News is the oldest newspaper of China with a daily circulation of 3 million. Their content are mainly based on global politics and also contains material of health, lifestyle and education. Peoples Daily is a wing of Communist Party of China and has a circulation of 4 million per day. It is also edited in multiple languages. China Youth Daily is the best newspaper of mainland China with a daily circulation of more than 5 million. Weibo Weibo is the second most popular mobile application after WeChat and is the top ranked news application in mainland China. 72.4% times Weibo is used for receiving trending news, 65.5% times for obtaining interesting content and 59.7% times in getting useful information and help in any matter (Chinachannel.co 2017). 62.8% of Weibo users believe that it is fastest in presenting news as compared to other apps (Chinachannel.co 2017). 26% users take help of Weibo to find nearby information and 21.7% users would refer it for reading reviews and comments on music, videos, restaurants and hotels (Chinachannel.co 2017). 87.3% users consider this app as best in the market for news reading (Chinachannel.co 2017). Alipay Alibaba is the biggest digital company of the world claimed by many surveying companies. Alipay is the part of Alibaba which is an online payment system. It is the most widely used payment modes on internet by the people of mainland China. Total amount transacted by it is $519 billion with 400 million users (Chinachannel.co 2017). Daily users of Alipay are recorded to about 100 million and have strength of 270 million active mobile users. 42.3 billion Online transactions have been recorded to be completed till date by the rate of 175 million transactions per day (Chinachannel.co 2017). References Chinachannel.co 2017.Homepage - China Channel. [online] Chinachannel.co. Available at: https://chinachannel.co [Accessed 20 Sep. 2017]. Chinainternetwatch.com 2017.China Internet Watch: Internet News, Trends, Insights. [online] Chinainternetwatch.com. Available at: https://www.chinainternetwatch.com [Accessed 20 Sep. 2017]. Chinatoday.com 2017.China General Information, China Information, the People's Republic of China. [online] Chinatoday.com. Available at: https://www.chinatoday.com [Accessed 20 Sep. 2017]. chinawhisper.com 2017.China Whisper - You know China from here!. [online] China Whisper. Available at: https://www.chinawhisper.com [Accessed 20 Sep. 2017]. expodatabase.com 2017.Trade show: CHIC - China International Fashion Fair Shanghai. [online] Trade show: CHIC - China International Fashion Fair Shanghai. Available at: https://www.expodatabase.com/tradeshow/chic-china-international-fashion-fair-66924.html [Accessed 20 Sep. 2017]. statista.com, s. 2017.China: amount of magazines sold by month 2017 | Statistic. [online] Statista. Available at: https://www.statista.com/statistics/278298/amount-of-magazines-sold-in-china-by-month [Accessed 20 Sep. 2017].